It is almost impossible to alter UK consumer perceptions of frozen food as the cheap, low quality option, according to Malcolm Walker, boss of frozen food retailer Iceland Foods. “Frozen food has got such a bad reputation and we in the industry have done this to ourselves,” said Walker, who blamed retailers for “over-promoting” the…
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Provexis is drawing closer to the commercialisation of many of its functional food ingredients, chief executive Stephen Moon told Food Manufacture. The company’s work with the Institute of Food Research (IFR), near Norwich, to extract high levels of isothiocyanates, which combat inflammation, from rocket and broccoli, had led to “large scale commercial collaboration”, said Moon.…
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A recent letter from The Grocer magazine in response to this article. Sir, It was disappointing to read that dairy experts have warned labelling butter as defrosted would mislead consumers into thinking there was a quality issue (‘Suppliers fear stigma of frozen butter label’, The Grocer, 19 February). This highlights the negative attitude to frozen food…
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